The popular Brazilian-inspired beauty brand (owned by L’Occitane Group), Sol de Janeiro taped Sofia Richie Grainge to introduce its Rio Radiance SPF 50 Sunscreen Collection. Grainge will star in the brand’s “Sunscreen Worthy of Your Skin” campaign.
 
The collection and campaign address diverse sun protection needs and provide nourishment and radiance. The collection includes three forms and finishes: Rio Radiance SPF 50 Body Lotion, Rio Radiance SFP 50 Body Spray and Rio Radiance SPF 50 Body Oil. 
 
This lightweight sun care collection is designed for an incredible skin feel, providing natural radiance. The collection provides broad spectrum SPF 50 protection, in a beachy scent of solar tuberose and leite de coco while hydrating and softening the skin without a greasy residue. 
 
Sol de Janeiro has partnered with the Chandelier Creative agency for the campaign. Photobomb was the producer, Dan Beleiu shot it and Warren Fu was the director. Grainge stars in the film and photography for the campaign and is seen as a sun goddess embarking on her quest to become one with her fiery infatuation, the sun. 
 
1960s and 1970s pulp movie trailers inspire the campaign, Grainge’s comedic quest to fly closer to the sun is brought to life within an immersive, sunny set reflecting the Sol de Janeiro brand.
 
Heela Yang, CEO & Co-Founder of Sol de Janeiro commented: “Sofia embodies our belief in head-to-toe body care and our mission to spread joy and self-celebration worldwide. With the Rio Radiance SPF 50 Collection, we’re ushering in a new era for our brand, highlighting how everyone deserves sunscreen that not only protects and nourishes the skin but also gives an all-over glow.”

Related News